PRL5002 Strategic Issues and Crisis Management
|Semester 2, 2017 Online|
|Short Description:||Strategic Issue & Crisis Man't|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Arts and Communication|
|Student contribution band :||Band 3|
|ASCED code :||080509 - Public Relations|
|Grading basis :||Graded|
Examiner: Barbara Ryan
Students will require access to e-mail and have internet access to UConnect for this course.
Crisis and issues management is one of the most important tasks of a communication manager. This course equips the communication manager with skills and knowledge that enable them to diffuse an issue and help the organisation emerge from a crisis with reputation intact.
This course assumes the management perspective that when organizations are faced with an issue either accidental or intentional that significantly disrupts normal operations, effective communication is essential. Students will be made aware of potential issues affecting the public and private sectors and required to develop their individual skills in planning and implementing communication management strategies which reflect their ability to adapt to specific workplace needs. In their efforts to minimise risks and to deal with them students will examine risk identification, advance preparation, environmental surveillance, crisis management planning, and evaluation. At all times students will be encouraged to develop a commitment to ethical and responsible practices as part of the on-going development of effective issues management strategies and to develop appropriate communication policies used to facilitate issues management plans.
On completion of this course students will be able to:
- implement an ongoing approach to crisis management
- understand and apply the core elements of crisis sensing
- demonstrate problem-solving skills by diagnosing a crisis and suggesting ways to prevent or deal with a crisis
- demonstrate an ability to differentiate between different crisis types
- construct and implement issues management and crisis management plans
- demonstrate academic and professional literacy skills by critically analysing and evaluating existing crisis management approaches
- understand the importance of be able to develop stakeholder relationships as a foundation to effective crisis and issues management
- demonstrate written communication skills appropriate to the discipline by preparing and submitting a crisis management plan and scenario.
|1.||Crises and issues: what are they and how do they work?||15.00|
|2.||Crisis management theory||10.00|
|3.||Effective and ethical crisis communication||20.00|
|4.||Issues analysis and planning||20.00|
|5.||Crisis analysis and planning||30.00|
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://bookshop.usq.edu.au/bookweb/subject.cgi?year=2017&sem=02&subject1=PRL5002)
Please contact us for alternative purchase options from USQ Bookshop. (https://bookshop.usq.edu.au/contact/)
Jacques, T 2014, Issue and Crisis Management: Exploring issues, crises, risk and reputation, Oxford University Press, South Melbourne.
Coombs, WT & Holliday, SJ (eds) 2012, Handbook of Crisis Communication, Wiley-Blackwell, Oxford.
Czarnecki, Al 2007, Crisis Communications: a primer for teams, Kindle edn,
(The 2015 edition is also acceptable although unavailable via USQ.)
Sheehan, M & Quinn-Allan, D (eds) 2015, Crisis Communication in a Digital World, Cambridge University Press, Port Melbourne.
Student workload expectations
|Description||Marks out of||Wtg (%)||Due Date||Notes|
|CASE STUDY CRITIQUE||20||20||08 Aug 2017|
|ISSUES MANAGEMENT FRAMEWORK||20||20||05 Sep 2017|
|CRISIS MTG PLAN & SCENARIO||50||50||10 Oct 2017|
|CRISIS MANAGEMENT ACTIVITIES||10||10||20 Oct 2017|
Important assessment information
Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.
External and Online:
There are no attendance requirements for this course. However, it is the students? responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
It is the students? responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.
Penalties for late submission of required work:
Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.
Examination period when Deferred/Supplementary examinations will be held:
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.
Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.