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MKT3008 Marketing Project

Semester 1, 2019 Online
Short Description: Marketing Project
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080505 - Marketing
Grading basis : Graded


Examiner: Michael Gardiner


Pre-requisite: MKT1001
Co-requisite: MKT3001 or CMS3009 or PRL3012 or PRL2012

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


This course will provide marketing students with the opportunity to work on a project solving real-life marketing problems and to apply their knowledge and skills in a supervised and structured format. Students can work in teams or as individuals (if team work is not possible) to complete this course.


This course seeks to explore at an advanced level the intersection between theory and practice as it relates to the discipline area of marketing. Students will work with pseudo clients to define business issues in terms of marketing problems. Students will be required to conduct secondary research, analyse data and to apply theoretical frameworks to propose solutions for the marketing problems identified.


On successful completion of this course students should be able to demonstrate:

  1. academic and professional literacy through applying, synthesising, and evaluating information to resolve marketing problems
  2. advanced management, planning and organisational skills to develop all aspects of the project by the required timelines and to a professional standard
  3. a high level of critical cultural and interpersonal literacies through the interaction with clients and team members to achieve an outcome that is professional and applicable
  4. creativity, initiative, judgement and enterprise in the development of solutions for marketing problems that are cognisant of the client’s resources and external constraints.


Description Weighting(%)
1. Topics and projects will be determined in consultation with staff from the discipline area of Marketing. Projects will provide evidence of the student’s ability to apply marketing principles and theory to solve real-life marketing problems for clients. 100.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

There are no texts or materials required for this course.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.

Student workload expectations

Activity Hours
Assessments 85.00
Private Study 80.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ASSIGNMENT 1 100 15 21 Mar 2019 (see note 1)
ASSIGNMENT 2 100 55 23 May 2019 (see note 2)
ASSIGNMENT 3 100 30 30 May 2019 (see note 3)

  1. Project outline.
  2. Marketing project - this may include a presentation to client which will be worth 15% of the 55% weighting for this assessment item.
  3. Reflection.

Important assessment information

  1. Attendance requirements:
    Online: There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Not applicable.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at

Other requirements

  1. This course is run using group work. Students will form groups across the course modes. All students including online students will be expected to meet with the course leader weekly for class content and group meetings. Groups must meet with the course leader weekly via a Zoom session. All members of the group are expected to participate. Failure to participate will be noted.