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PCM5300 Presenting to Audiences

Semester 2, 2019 Online
Short Description: Presenting to Audiences
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded


Examiner: Rebecca Te'o


It is essential that communication professionals understand the practices involved in identifying, packaging and presenting communication. A practical skillset in identifying and pitching communications in a range of settings and to diverse audiences involves developing knowledge pertaining to how content is collated and presented, and how the communication landscape mediates what can be communicated. This course provides a foundation for identifying and pitching communication content.


This course introduces students to the fundamentals of packaging and presenting communications. Designed according to the demands of a range of communication and media settings, this course provides a practical introduction to skills in identifying and packaging different types of content, with specific attention on formulating and pitching ideas, and the development and dissemination of internal- and external-facing communications. Aspects of interpersonal and intercultural communication, communication law and ethics, and audiences engagement will also be explored.


On successful completion of this course students should be able to:

  1. formulate and pitch ideas for content
  2. navigate the ethical and legal contexts of communication
  3. identify and enact approaches for generating intra-organisational communication
  4. identify and enact approaches for generating public-facing communications
  5. identify and enact key characteristics of an effective communicator
  6. Identify the audience and appropriate communication platforms and contexts.


Description Weighting(%)
1. Identifying and packaging content 20.00
2. The legal and ethical landscape 20.00
3. The communicative organisation 20.00
4. Interpersonal and intercultural communication 20.00
5. The Audience 20.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Material needed by students will be available via journal articles and ebooks held by the Library, or via web materials.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Material needed by students will be available via journal articles and ebooks held by the Library, or via web materials.

Student workload expectations

Activity Hours
Directed Study 40.00
Independent Study 125.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
PROPOSAL 100 20 15 Aug 2019
ANALYSIS 100 30 12 Sep 2019
PROJECT 100 50 17 Oct 2019

Important assessment information

  1. Attendance requirements:
    There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item.

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    There is no examination in this course, there will be no deferred or supplementary examinations.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library’s referencing guide. This guide can be found at

Evaluation and benchmarking

In meeting the University’s aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:

  1. conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.
  2. forms part of the Graduate Certificate of Professional Communication internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.