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PUB5005 Publishing and Production Management

Semester 1, 2019 Online
Short Description: Publish & Production Managem't
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded


Examiner: Dallas Baker


Pre-requisite: PUB5001

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.


This course examines the production processes of contemporary publishing. Using step-by-step project-based stages, students will develop a publication proposal and undertake detailed development work on one of two hypothetical publishing scenarios. The first is a traditional print publishing proposal with parallel digital publication as an option. The second scenario is an enhanced eBook proposal, which incorporates text, video, audio and images in an eBook format. Both proposals feature risk management, legal issues, tight budgeting constraints and the need to develop an innovative approach to publicity incorporating social media among a range of strategies. This course builds on the topics covered in the Graduate Certificate in Editing and Publishing (PUB5001–5004) and extends their relevance to modern industry developments.


This course provides the framework to assist you in understanding the processes involved in book production commissioning/acquisition, designing, producing and marketing/promoting books. The course aims to provide you with the knowledge and skills to prepare a publishing proposal, negotiate a contract/letter of agreement, cost the book to ensure that the project is financially viable, work with design and production personnel and liaise with relevant sales and marketing personnel in the development of appropriate marketing strategies to promote the book. The focus will be on the problem-solving and decision-making processes required at each of the editorial, design, production and marketing stages.


On successful completion of this course students should be able to:

  1. identify, examine and discuss the tasks and processes involved in evaluating and commissioning a manuscript for print and digital publication
  2. identify, analyse and discuss legal and ethical issues associated with publishing projects
  3. identify, examine and discuss publishing production processes, the interdependencies between the editorial, design and manufacturing stages and the people involved in producing books and magazines
  4. prepare publishing production documents including proposals, production plans and schedules, costings, letters of agreement and contracts and specifications for designers, illustrators and printers
  5. identify, examiner and discuss current strategies that are used to market and promote print and electronic books and prepare a basic book or magazine marketing and promotion plan.


Description Weighting(%)
1. Publishing production stages and planning 15.00
2. The interdependencies between the editorial, design and manufacturing and marketing stages 10.00
3. Publishing personnel: roles and tasks 10.00
4. Evaluating and commissioning a manuscript for publication 10.00
5. The publishing proposal 15.00
6. Legal and financial issues and agreements 15.00
7. Current strategies used to market and promote books 10.00
8. The marketing/book promotion plan. 15.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Aust Ltd, Brisbane, QLD.
(This text would have been purchased for study of other courses in the Graduate Diploma in Editing and Publishing program.)
Guthrie, R 2011, Publishing: principles and practice, Sage Publications Limited, London.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Baverstock, A 2015, How to market books: the essential guide to maximizing profit and exploiting all channels to market, 5th edn, Kogan Page Ltd, London.
Higgs, D 2011, The self-publisher's marketing guide: how to successfully market your self-published book, Palmer Higgs Investments, Ringwood, Vic.
McPhee, D.J 2016, Keysong, Black Phoenix Publishing Collective, Cannon Hill, Queensland.
McPhee, D.J 2016, Waycaller, Black Phoenix Publishing Collective, Cannon Hill, Queensland.
Sulway, N 2016, Dying in the first person, Transit Lounge, Melbourne, Victoria.
Taylor, K.J 2016, The price of magic, Black Phoenix Publishing Collective, Cannon Hill, Queensland.
Laming, S 2009, Breakdown of book costs, Journal,
McCormack, T 2011, Book publishing accounting: some basic concepts,

Student workload expectations

Activity Hours
Directed Study 83.00
Independent Study 82.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
SHORT QUIZ 100 20 04 Apr 2019
PUBLISHING PROPOSAL 100 30 15 May 2019
MARKETING PLAN 100 30 09 Jun 2019
EPORTFOLIO 100 20 11 Jun 2019

Important assessment information

  1. Attendance requirements:
    Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.

    External and Online:
    There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    It is the students’ responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination for this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    There is no examination in this course, there will be no deferred or supplementary examinations.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Other requirements

  1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.

  2. Students are expected to demonstrate up-to-date knowledge of trends in publishing and to use current examples when required.

  3. Projection of a professional image is essential for this course. Students are required to demonstrate a high degree of care in planning and execution of assignments and in discussion groups.