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PUB5006 Introduction to Electronic Publishing

Semester 2, 2019 Online
Short Description: Intro to Elect Publish
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Creative Arts
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded


Examiner: Shayla Olsen


Pre-requisite: PUB5001 and PUB5003

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.


The publishing industry is undergoing the most dramatic change since the introduction of the printing press. Content, distribution, production, work processes and even workplaces are increasingly digitised. The blurring between different production media means it is no longer sufficient to develop an understanding of, or skills in, a single technology that results in printed words and pictures on paper. This course investigates the revolution taking place in the publishing industry, situates the publishing sector among the ‘new media’ industries, and develops an understanding of the interdependence between publishing and technology. It also explores the production, transmission and marketing of eBooks and investigates what these changes will mean for publishing professionals.


Students will be introduced to electronic publishing and investigate the influential historical, technological, economic and social forces that have culminated in the `digital revolution'. Students will explore possible futures for the industry, particularly in relation to new technologies and their influences on publishing processes. After examining the stages and processes involved in eBook production, and performing editing and publishing tasks in digital and online environments, students will engage in a digital internship in which they will work with a publisher or book industry organisation on a digital book project.


On successful completion of this course students should be able to:

  1. critically examine developments that are occurring world-wide in publishing practices and in the technology used
  2. identify, analyse and discuss the effects of new technologies on the Australian publishing industry
  3. identify, analyse and discuss developments in new technologies in relation to publishing including developments across platforms, formats and devices
  4. identify, analyse and discuss issues of production, distribution, markets and intellectual property in relation to new technologies and the future of publishing
  5. undertake work on electronic editing and/or publishing projects in digital or online spaces
  6. communicate effectively via professional writing suitable for a digital editing and publishing context.


Description Weighting(%)
1. The history of the eBook 10.00
2. New and emerging technologies 10.00
3. Electronic publishing now: planning, processes, production, distribution and marketing 10.00
4. Intellectual property in the digital age 10.00
5. The future of the book: opportunities and adventures 10.00
6. Working on digital book projects in digital and online spaces. 50.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Australian Copyright Council 2013, Copyright & online technologies, Australian Copyright council, Strawberry Hills, NSW.
Guthrie, R 2011, Publishing principles and practice, Sage, London.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Institute for the future of the book,
It is possible to find almost all the materials you need for your study for this course from the internet. A few examples are listed below but many more will be provided during the semester.
Norman, J, ‘From cave paintings to the internet’, <\>.

Student workload expectations

Activity Hours
Directed Study 50.00
Independent Study 115.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
SHORT QUIZ 100 20 08 Aug 2019
INTERNSHIP 100 40 17 Oct 2019 (see note 1)
INTERNSHIP REPORT 100 25 17 Oct 2019
DISCUSSION BOARD PARTICIPATION 100 15 24 Oct 2019 (see note 2)

  1. During the digital internship students will work with a professional publisher or literary organisation. For each internship the tasks the student will perform will be negotiated before the internship starts. There will be regular contact between the student and a member of staff at the professional organisation who will be the student's mentor/supervisor for the duration of the internship. This contact will mostly be by email but occasionally by phone or skype (fortnightly is the likely frequency). This contact will enable the mentor to give advice and tips about the student's work and the profession in general.
  2. Students must participate throughout the semester, using the online discussion tool. In addition, students may attend occasional, voluntary live online tutorials. Participation will be graded in terms of level of engagement, argument and depth of understanding of issues.

Important assessment information

  1. Attendance requirements:
    It is the students' responsibility to attend and participate appropriately in all activities scheduled for them, and to study all material provided to them or required to be accessed by them, to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination for this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    There is no examination in this course, there will be no deferred or supplementary examinations.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Other requirements

  1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.