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PUB8001 Publishing Project

Semester 2, 2019 Online
Short Description: Publishing Project
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Creative Arts
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded


Examiner: Shayla Olsen


Pre-requisite: PUB5001

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.


Previous courses in the Editing and Publishing program covered the skills and knowledge required for modern publishing professionals. In this course, students will apply those skills and knowledge and work on producing a book or a student magazine (with Creative Writing and Literature Studies students). Students will act as either editor, copyeditor, proof-reader, production manager, book/magazine promoter or publisher. In taking a full-length manuscript from draft to publication, the course puts into practice skills and knowledge acquired earlier in the program, Learning and practising skills in isolation cannot be compared to working in a team on the management of a major publishing project. This course integrates the practical details of assessment, editing, production and marketing in a real life project under supervision, providing a realistic introduction to industry practice and requirements.


This course is the culmination of previous courses, especially PUB5005, in which students gained knowledge and skills in editing and publishing tasks and processes. This course aims to provide an opportunity for the student to put into practise skills and knowledge acquired earlier in the program by working on a project to publish a book or magazine. The course enables students to demonstrate the necessary competencies to manage a publishing project through the acquisition, editorial, design, production and marketing phases.


On successful completion of this course students should be able to:

  1. effectively act as a team member or team leader on publishing projects
  2. perform publishing project planning and implementation to industry standards, such as evaluating a manuscript as well as developing, producing and marketing a book or magazine
  3. consider relevant issues and apply legal and ethical decision-making processes to publishing projects
  4. critically reflect on their participation in an editing and publishing project
  5. demonstrate effective written communication in an editing and publishing context.


Description Weighting(%)
1. Forming, storming and norming: group work and project planning in publishing 10.00
2. Stage 1: Publishing project scoping, evaluation and planning 15.00
3. Stage 2: Strategies for ethical and legal aspects 10.00
4. Stage 3: Style, structure, formatting and design 10.00
5. Stage 4: Initiating action - briefing a publishing team 10.00
6. Stage 5: Developing a marketing strategy 10.00
7. Stage 6: Production phase A - compiling and delivering all textual material 10.00
8. Stage 7: Production phase B - eBook production and project monitoring 10.00
9. Stage 8: Publication and implementation of a marketing strategy 5.00
10. Stage 9: Publishing project evaluation. 10.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Aust Ltd, Brisbane.
Flann, E & Hill, B & Wang, W 2014, The Australian editing handbook, 3rd edn, Common Ground, Altona, Vic.
Guthrie, R 2011, Publishing principles and practice, Sage, London.
Higgs, D 2011, The self-publisher’s marketing guide: how to successfully market your self-published book, Palmer Higgs Investments, Ringwood, Vic.
Mackenzie, J 2011, The editor's companion, 2nd edn, Cambridge University Press, Australia.
McPhee, D.J 2016, Keysong, Black Phoenix Publishing Collective, Cannon Hill, Queensland.
McPhee, D.J 2016, Waycaller, Black Phoenix Publishing Collective, Cannon Hill, Queensland.
Sulway, N 2016, Dying in the first person, Transit Lounge, Melbourne, Victoria.
Taylor, K.J 2016, The price of magic, Black Phoenix Publishing Collective, Cannon Hill, Queensland.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Baverstock, A 2011, The naked author: a guide to self-publishing, Bloomsbury, London.
Baverstock, A 2015, How to market books: the essential guide to maximizing and exploiting all channels to market, 5th edn, Routledge, New York.
Higgs, D 2011, The self-publisher's marketing guide: how to successfully market your self-published book, Palmer Higgs, Ringwood, Vic.
McCormack, T 2011, Book publishing accounting: some basic concepts.
Laming, S 2009, Breakdown of book costs, Journal,

Student workload expectations

Activity Hours
Directed Study 83.00
Independent Study 82.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
GROUP WORK QUIZ 100 20 28 Aug 2019
CONTRIBUTION TO PROJECT WORK 100 50 25 Oct 2019 (see note 1)
PROJECT PORTFOLIO 100 30 25 Oct 2019

  1. Students must participate throughout the semester, using online tools. Students are expected to attend occasional, live online tutorials. Participation will be graded in terms of level of engagement, argument and depth of understanding of issues.

Important assessment information

  1. Attendance requirements:
    Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.

    External and Online:
    There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    It is the students’ responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination for this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    There is no examination in this course, there will be no deferred or supplementary examinations.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Other requirements

  1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.

  2. Presentation of work to a professional standard is essential in this course. Students must demonstrate a high degree of care and professionalism in planning and execution.