|Semester 2, 2020 Online|
|Short Description:||Social Media for Organisations|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||19 September 2020|
Examiner: Matt Grant
Social media has grown beyond its origins to become a global phenomenon capable of significantly influencing governments, economies and cultures. Managers of all disciplines and public relations practitioners alike need to be aware of emerging trends as well as understanding why social media is becoming so significant in Western societies, and how it can influence as well as prejudice consumers in their perceptions.
This course examines social media, its role in participatory culture and the increasing transference of influence from organisations to individuals and other organisations via various digital platforms.
By examining the definitions of social media in a contemporary context this course looks at how organisations can leverage emerging social media opportunities within the regulatory and social frameworks.
The course provides an overview of social theory and critically examines participatory culture, and the effective scope of contemporary social media platforms from an individual and organisational perspective.
The monetisation of social media together with the emergence of data mining and other trends critically evaluate the future direction of social media as an organisational communication tool.
On successful completion of this course students should be able to:
- demonstrate knowledge of the role of social theory and participatory culture in organisations;
- critically analyse and synthesise social theory and participatory culture and the core elements of contemporary social media platforms from an organisational perspective;
- differentiate between social media platforms and appropriate application across a range of contemporary contexts;
- apply social media management approaches to maximize engagement opportunities while minimizing risk;
- generate and evaluate information pertinent to social media application for transformation in context.
|2.||What is social media?||10.00|
|3.||Critical thinking and critical theory||10.00|
|5.||Writing for social media platforms||15.00|
|6.||Influence in the market – contemporary social media||15.00|
|7.||The limitations of contemporary social media||10.00|
|8.||Organisational social media management||10.00|
|9.||The economy of social media||10.00|
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2020&sem=02&subject1=PRL8008)
Please contact us for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Student workload expectations
|Description||Marks out of||Wtg (%)||Due Date||Notes|
|ASSIGNMENT 1||100||30||10 Aug 2020|
|ASSIGNMENT 2||100||30||14 Sep 2020|
|ASSIGNMENT 3||100||40||22 Oct 2020|
Important assessment information
Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.
External and Online:
There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
It is the students’ responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.
Penalties for late submission of required work:
Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.
There is no examination for this course.
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations.
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.
Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.