|Semester 3, 2021 Online|
|Short Description:||Introduction to Advertising|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||2021 Grandfather Funding Cl 1|
|ASCED code :||100799 - Communication and Media Studie|
|Grading basis :||Graded|
|Version produced :||17 April 2021|
Students will require access to e-mail and have internet access to UConnect for this course. Students will need to access a variety of advertising forms for study; including print, radio, television and the web.
Advertising is a key instrument of modern society: not only does it drive business growth through marketing, it provides an income stream to deliver free-to-consumer services such as free-to-air television, radio and web-based services. Advertising is also widely employed to communicate important information about social issues such as health, human and animal welfare, and environment. This course examines the role advertising plays in society and introduces key concepts of advertising which provide a foundation for further study
This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.
On successful completion of this course students should be able to:
- identify and discuss the roles of advertising, and key aspects of advertising research and practice;
- analyse the methods employed by advertising;
- explain advertising’s integration within a broader campaign;
- apply advertising principles to given problems.
|1.||Development of advertising||10.00|
|2.||Advertising as communication||25.00|
|3.||Critical analysis of advertising||25.00|
|4.||Effective and efficient advertising||25.00|
|5.||Advertising and brand||15.00|
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=03&subject1=ADV1001)
Please contact us for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Student workload expectations
|Description||Marks out of||Wtg (%)||Due Date||Notes|
|QUIZ||100||10||06 Dec 2021||(see note 1)|
|PRACTICAL||100||25||20 Dec 2021|
|ESSAY||100||25||24 Jan 2022|
|PRACTICAL & EXEGESIS||100||40||07 Feb 2022|
- Moodle quiz will be available for seven days and completed online by the due date indicated in the study schedule. There will be no extensions on the due date of this quiz.
Important assessment information
It is the students' responsibility to attend and participate appropriately in all activities scheduled for them, and to study all material provided to them or required to be accessed by them, to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item.
Penalties for late submission of required work:
Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course.
There is no examination in this course
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations.
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.
Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library’s referencing guide. This guide can be found at http://www.usq.edu.au/library/referencing.