|Semester 2, 2021 Online|
|Short Description:||Business Online|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Business|
|Student contribution band :||Band 2|
|ASCED code :||020399 - Information Systems not elsewh|
|Grading basis :||Graded|
|Version produced :||16 June 2021|
Examiner: Buti Sello
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
Many businesses are developing an online presence facilitated by the increasing capabilities of global digital networks (the Internet and the World Wide Web) and in some instances compelled by consumers’ growing acceptance of the online marketplace. Many new businesses opt to have an online presence only. While setting up a business presence online is relatively easy, to plan, develop and maintain an effective business online many issues need to be addressed and some potential traps avoided. This course allows you to develop an understanding of the required technology infrastructure, ecommerce software, security issues, business revenue models, effective online promotion and advertising, use of social networking, online auctions, business-to-business activities, legal, ethical and tax issues, as well as ecommerce payment systems.
This course provides the student with the essential elements pertaining to the conduct of business online together with its implications upon the commercial environment. The course will introduce students to the various business models that are used within electronic commerce, technology concepts, identify marketing issues, and discuss various ethical issues associated with electronic commerce. Students will also obtain an understanding of payments systems, security and legal issues, government policies, mobile commerce and other future trends relating to electronic commerce. Students enrolling in this course must have IBM or IBM compatible hardware and software and must have access to the Internet. Formerly ELC1101.
On successful completion of this course, students should be able to:
- develop an understanding of domain knowledge about a range of issues relating to electronic commerce;
- analyse and advise stakeholders about technical requirements for specific business contexts;
- demonstrate the capacity to communicate clearly with stakeholders a range of professional and ethical options that should be considered by a business in an online environment;
- communicate the implementation of electronic commerce systems to both technical and non-technical audiences within a business context.
|1.||Introduction to electronic commerce||10.00|
|2.||Selling and marketing on the Web||10.00|
|3.||Business to business, social networking, mobile commence and auctions||20.00|
|4.||Web server basics and electronic commerce software||20.00|
|5.||Electronic commerce security, payments systems and ethical practices||20.00|
|6.||Electronic commerce implementation||20.00|
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=02&subject1=CIS1101)
Please contact us for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Student workload expectations
|Description||Marks out of||Wtg (%)||Due Date||Objectives Assessed||Notes|
|ONLINE QUIZ||30||5||04 Aug 2021||1|
|ASSIGNMENT 1||100||20||25 Aug 2021||1,2||(see note 1)|
|ASSIGNMENT 2||100||25||13 Oct 2021||1,3,4||(see note 2)|
|Examination||100||50||End S2||1,2,3,4||(see Examination notes below)|
- prototype and report
|Description||Marks out of||Wtg (%)||Notes|
|EXAM PART A - MULTIPLE CHOICE||40||20||(see exam note 1)|
|EXAM PART B - WRITTEN||60||30|
- This is a closed examination. The total working time for the examination (Parts A and B) is 2 hours. The examination date will be available via UConnect when the official examination timetable has been released.
Important assessment information
Online: There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)
Penalties for late submission of required work:
Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.
This is a closed examination. Candidates are allowed to bring only writing and drawing instruments into the examination.
Examination period when Deferred/Supplementary examinations will be held:
Any Deferred or Supplementary examinations for this course will be held during the next examination period.
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.
Referencing in assignments:
Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at http://www.usq.edu.au/library/referencing.