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MGT3004 Creativity, Innovation and Entrepreneurship

Semester 2, 2021 Online
Short Description: Creativity Innovation & Entrep
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080301 - Business Management
Grading basis : Graded


Examiner: Retha Wiesner

Other Requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


Leaders and managers in the new world economy need to harness, develop and preserve the capabilities of organisations to innovate and be entrepreneurial. This is because the ability to innovate and be entrepreneurial has become a powerful economic force across the globe and entrepreneurs and small business leaders constitute a significant contributing force to economic activity in general and job creation in particular. Entrepreneurship is not only about new ventures or small business organisations however. Organisations of all sizes and types are required to be more responsive and innovative in order to maintain or improve their competitiveness. Today's leaders and managers have to work deliberately towards establishing organisational environments that can unleash the creative potential and innovative thinking and abilities of all members of the organisation.


Students of this course will be introduced to the challenges accompanying the entrepreneurial revolution. Theoretical and practical perspectives pertaining to creative thinking and behaviour are explored, laying the foundation for further learning about the organisational challenges related to innovation. Students are encouraged to search for ways that creative ideas can be channelled into innovative organisational outcomes, such as `new' value-adding services and/or products as well as other forms of organisational innovation and entrepreneurship such as `intrapreneurship' (corporate entrepreneurship). This course helps students to integrate contemporary theory with practice and the `real world' of entrepreneurship.


On successful completion of this course students should be able to:

  1. examine the nature of entrepreneurship as a process, the role of creativity and innovation in entrepreneurship, and how value is created through the development of the entrepreneurial venture;
  2. critically analyse the skills and attributes of the entrepreneur;
  3. participate as a collaborative member of a task-focused group, as anticipated to occur as part of ongoing learning and in professional practice;
  4. apply creative thinking and judgement to plan and develop a project;
  5. work autonomously to complete written assessments that present knowledge, ideas, proposals, recommendations or advice in a clear and concise manner.


Description Weighting(%)
1. The need for creativity, innovation and entrepreneurship 20.00
2. Looking for opportunities 20.00
3. Finding resources 20.00
4. Developing the venture 20.00
5. Creating value 20.00

Text and Materials

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Bessant, J & Tidd, J 2015, Innovation and entrepreneurship, 3rd edn, Wiley, Hoboken, USA.

Reference Materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Aulet, B 2013, Disciplined entrepreneurship : 24 steps to a successful startup, Wiley, Hoboken, New Jersey.
Osterwalder, A & Pigneur Y 2010, Business model generation : a handbook for visionaries, game changers, and challengers, Wiley, Hoboken, New Jersey.
Scarborough, NM 2019, Essentials of entrepreneurship and small business management, 9th edn, Prentice Hall, Upper Saddle River.
Schaper, M, Volery, T, Weber, P & Gibson, B 2014, Entrepreneurship and small business, Wiley & Sons, Milton, Queensland.
Tidd, J & Bessant, J 2018, Managing innovation : integrating technological, market and organizational change, 6th edn, Wiley, Hoboken, New Jersey.

Student Workload Expectations

Activity Hours
Assessments 50.00
Directed Study 60.00
Online Participation 26.00
Private Study 29.00

Assessment Details

Description Marks out of Wtg (%) Due Date Notes
ASSIGNMENT 1 10 5 30 Jul 2021
ASSIGNMENT 2 100 45 31 Aug 2021
ASSIGNMENT 3 50 50 22 Oct 2021

Important assessment information

  1. Attendance requirements:
    Online: There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Deferred and Supplementary examinations will be held in accordance with the Assessment Procedure

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment Notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at

Date printed 8 November 2021