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MGT3010 Business Strategy in a Global Environment

Semester 1, 2021 Online
Short Description: Business Strat in a Global Env
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080301 - Business Management
Grading basis : Graded


Examiner: Joe Zhou


Enrolment is not permitted in MGT3010 if MKT3002 has been previously completed.

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


Organisations in the 21st century face the ever increasing forces of a globalised economy. This brings with it continual change and competitive challenges. Organisations must adopt effective strategies in the deployment of its resources to achieve sustained higher-than-average returns in a globalised world that is more often complex, uncertain and difficult to predict. The importance of business strategy in developing organisational capabilities should not be undervalued as globalisation and the technological revolution have created a new environment with both challenges and opportunities.


This course provides both a traditional and contemporary study of business strategy by using important traditional analytic tools in the analysis of organisations facing the modern-day challenges of a globalised world. Much of this course will focus on decision making from a strategic management viewpoint and students will develop skills to use a systematic approach to conducting environmental analyses, strategy formulation, strategy implementation and strategy evaluation. The study of business strategy should be seen as the capstone of a professional business education. Since this is an integrative course which draws on prior subject areas, it is advisable that students complete this course in the final year of their study.


On successful completion of this course students should be able to:

  1. examine the literature concerning the external and internal environmental factors to formulate business strategy at multiple levels consistent with organisational vision and mission;
  2. critically analyse a business strategy with the view to providing advice to an interested stakeholder on the strategy's value towards influencing longer term competitive advantage;
  3. appraise strategic control mechanisms utilised in the governance and management of organisations;
  4. work independently to research, examine and evaluate ideas from a variety of sources for the purpose of creating a project to fulfil the requirements of a written assignment.


Description Weighting(%)
1. The internal and external environment for setting strategy 30.00
2. Levels of strategy 40.00
3. Strategy implementation and evaluation 30.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Hanson, D, Hitt, M, Ireland, R & Hoskisson, R 2017, Strategic management: competitiveness & globalisation, 6th Asia-Pacific edn, Cengage Learning Australia, Melbourne, Victoria.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Grant, R, Butler, B, Orr, S & Murray, P 2014, Contemporary strategic management: an Australian perspective, 2nd edn, Wiley, Milton, Queensland.
Hubbard, G, Rice, J, & Galvin, P 2019, Strategic management: thinking, analysis, action, 6th edn, Pearson Australia, Melbourne, Victoria.
Johnson, G, Whittington, R, Scholes, K, Angwin, D & Regner, P 2017, Exploring strategy, 11th edn, Pearson, Harlow, Essex.
Mintzberg, H, Lampel, J, Quinn, J & Ghoshal, S 2014, The strategy process: concepts, contexts, cases, 5th edn, Pearson, New York, United States of America.

Student workload expectations

Activity Hours
Assessments 50.00
Directed Study 60.00
Online Discussion Groups 26.00
Private Study 29.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
ASSESSMENT 1 - Case Study 100 45 29 Apr 2021
ASSESSMENT 2 - Online Quiz 100 10 18 May 2021
OPEN EXAM - TAKE HOME 100 45 End S1 (see note 1)

  1. This will be a take home exam. Students will be provided further instruction regarding the exam by their examiner via StudyDesk. The examination date will be available via UConnect when the Alternate Assessment Schedule has been released.

Important assessment information

  1. Attendance requirements:
    There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    Due to COVID-19 the requirements for S1 2021 are: To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item.

    Requirements after S1, 2021:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    Due to COVID-19 the requirements for S1 2021 are: To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

    Requirements after S1, 2021:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    Due to COVID-19 the requirements for S1 2021 are: An Open Examination is one in which candidates may have access to any printed or written material and a calculator during the examination.

    Requirements after S1, 2021:
    This is a restricted examination. The only materials that candidates may use in the examination for this course are:
    1. writing materials. These must be non-electronic and free from material which could give the student an unfair advantage in the examination.
    2. an unmarked non-electronic translation dictionary (but not technical dictionary). A student whose first language is not English may take a translation dictionary into the examination room. A translation dictionary with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and may be removed from the candidate's possession until appropriate disciplinary action is completed if found to contain material that could give the candidate an unfair advantage.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Normally Deferred and Supplementary Examinations are held in the next Examination period. In S1 2021 selected courses will pilot an early Deferred and Supplementary Examination period held within 30 business days of results release. The list of courses involved can be found at

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Date printed 18 June 2021