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MSD2550 Television and Streaming Platforms

Semester 2, 2021 Online
Short Description: Television
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
ASCED code : 100799 - Communication and Media Studie
Grading basis : Graded
Version produced : 14 April 2021


Examiner: Kelly McWilliam


Enrolment is not permitted in MSD2550 if CMS2017 has been previously completed.


Television has been one of the most popular leisure activities in Australia since its emergence. It is also one of the most rapidly changing amid a range of technological advancements and challenges, from the emergence of streaming platforms to the shifting conceptions of news, entertainment, and audiences in an internet age. This course charts the development of television from broadcast media through to diverse streaming platforms like Netflix, YouTube, and others to provide students with key disciplinary and industry knowledge.


In this course, students examine television, chart its broadcast emergence to its streaming present, and consider it in the context of changing cultural, industrial, and technological developments. They are introduced to key televisual concepts, genres, and narratives, and are given the opportunity to engage with the televisual industry. Students will complete the course with a Television Pitch ready for inclusion in their job-ready Media Studies portfolios.


On successful completion of this course students should be able to:

  1. develop knowledge of television from its broadcast past to its streaming present;
  2. apply competent communication in the discussion of discuss televisual audiences;
  3. ethically apply key concepts of media studies to the scholarly analysis of televisual texts;
  4. use scholarly and industry knowledge to innovate televisual content.


Description Weighting(%)
1. Television Pasts: Broadcast Media 25.00
2. Television Now: Streaming Media 25.00
3. Analysing Television 25.00
4. Pitching Television 25.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

There are no texts or materials required for this course.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Bignell, J 2012, An Introduction to Television Studies, 3rd edn, Routledge, London.
Creeber, G (ed) 2015, The Television Genre Book, 3rd edn, British Film Institute, London.
Cunningham, S & Jacka, E 1996, Australian Television and International Mediascapes, Cambridge University Press, Cambridge.
Geraghty, C & Lusted, D (eds) 2009, The Television Studies Book, Bloomsbury Publishing PLC, Hodder Arnold, United Kingdom.
Griffen-Foley, B (ed) 2014, A Companion to the Australian Media, Australian Scholarly Publishing, Victoria.

Student workload expectations

Activity Hours
Directed Study 39.00
Independent Study 126.00

Assessment details

Description Marks out of Wtg (%) Due Date Objectives Assessed Notes
QUIZ 100 10 03 Aug 2021 1,2
ESSAY 100 30 01 Sep 2021 1,2,3
TV PITCH 100 40 13 Oct 2021 1,2,4
ONLINE FORUM POSTS 100 20 19 Oct 2021 1,2,3,4

Important assessment information

  1. Attendance requirements:
    There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course.

  6. Examination information:
    There is no examination in this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    There is no examination in this course, there will be no deferred or supplementary examinations.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library’s referencing guide. This guide can be found at

Evaluation and benchmarking

In meeting the University’s aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:
1. conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.
2. forms part of the Bachelor of Arts and Bachelor of Communication and Media and is benchmarked against the internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.

Date printed 14 April 2021