|Semester 1, 2021 Online|
|Short Description:||Communication Demographics|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||2021 Grandfather Funding Cl 1|
|ASCED code :||100799 - Communication and Media Studie|
|Grading basis :||Graded|
Examiner: Caryn Coatney
Rapid development in communications technologies, the decentralisation of audiences, and changing audience expectations all present significant challenges to professionals who need to communicate their ideas with clarity and simplicity. This course helps students develop competency and skills in identifying and analysing audiences, and provides opportunity for students to improve their communications with current, new and emerging audiences across a range of different publication platforms.
Students in this course develop competency and skills in identifying and analysing audiences. They are provided with opportunities to improve their professional communications with technical and non-technical audiences, and to tailor their professional content to a range of different publication platforms. An important aspect of this course is students' development of knowledge related to audience demographics, size, and attitudes, and the ethical use of this information in specific professional contexts.
On successful completion of this course students should be able to:
- identify and examine different modes of communication;
- produce high-quality content in different professional formats for various publication platforms;
- analyse a range of different audiences via different communication contexts;
- identify and incorporate communication practices to sustainably engage with current, new and emerging audiences.
|1.||Professional communication conventions||15.00|
|2.||Audience data and analysis||35.00|
|3.||Reading and understanding demographics||25.00|
|4.||Engaging research and audience analysis||25.00|
Text and materials required to be purchased or accessed
ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=01&subject1=PCM5100)
Please contact us for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)
Student workload expectations
|Description||Marks out of||Wtg (%)||Due Date||Notes|
|PROPOSAL AND ANALYSIS||100||20||18 Mar 2021|
|PROPOSAL AND ANALYSIS||100||30||15 Apr 2021|
|PROJECT||100||50||03 Jun 2021|
Important assessment information
There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item.
Penalties for late submission of required work:
Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.
Method used to combine assessment results to attain final grade:
The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative items for the course.
There is no examination in this course.
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations.
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.
Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library’s referencing guide. This guide can be found at http://www.usq.edu.au/library/referencing.
Evaluation and benchmarking
In meeting the University’s aims to establish quality learning and teaching for all programs, this course monitors and ensures quality assurance and improvements in at least two ways. This course:
- conforms to the USQ Policy on Evaluation of Teaching, Courses and Programs to ensure ongoing monitoring and systematic improvement.
- forms part of the Graduate Certificate of Professional Communication and is benchmarked against the internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.