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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PUB8001 Magazine Publishing Project

Semester 2, 2021 Online
Short Description: Magazine Publishing Project
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Creative Arts
Student contribution band : 2021 Grandfather Funding Cl 1
ASCED code : 100799 - Communication and Media Studie
Grading basis : Graded
Version produced : 21 July 2021

Staffing

Examiner: Shayla Olsen

Requisites

Pre-requisite: PUB5004

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Rationale

Previous courses in the Editing and Publishing program covered the skills and knowledge required for modern publishing professionals. In this course, students will apply those skills and knowledge and work on producing a book or a student magazine (with Creative Writing and Literature Studies students). Students will act as either editor, copyeditor, proof-reader, production manager, book/magazine promoter or publisher. In taking a full-length manuscript from draft to publication, the course puts into practice skills and knowledge acquired earlier in the program, Learning and practising skills in isolation cannot be compared to working in a team on the management of a major publishing project. This course integrates the practical details of assessment, editing, production and marketing in a real life project under supervision, providing a realistic introduction to industry practice and requirements.

Synopsis

This course is the culmination of previous courses, especially PUB5005, in which students gained knowledge and skills in editing and publishing tasks and processes. This course aims to provide an opportunity for the student to put into practise skills and knowledge acquired earlier in the program by working on a project to publish a book or magazine. The course enables students to demonstrate the necessary competencies to manage a publishing project through the acquisition, editorial, design, production and marketing phases.

Objectives

On successful completion of this course students should be able to:

  1. effectively act as a team member or team leader on publishing projects;
  2. perform publishing project planning and implementation to industry standards, such as evaluating a manuscript as well as developing, producing and marketing a book or magazine;
  3. consider relevant issues in terms of style, structure, format and design of an e-publication critically reflect on their participation in an editing and publishing project;
  4. use effective written communication in an editing and publishing context.

Topics

Description Weighting(%)
1. Forming, storming and norming: group work and project planning in publishing 15.00
2. Publishing project scoping, evaluation and planning 15.00
3. Style, structure, formatting and design 15.00
4. Developing a marketing strategy 15.00
5. Production phase A - compiling and delivering all textual and visual material 20.00
6. Production phase B - eBook production, publication, marketing and project monitoring 20.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=02&subject1=PUB8001)

Please contact us for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)

Commonwealth of Australia 2002, Style manual: for authors, editors and printers, 6th edn, John Wiley & Sons Aust Ltd, Brisbane.
Flann, E & Hill, B & Wang, W 2014, The Australian editing handbook, 3rd edn, Common Ground, Altona, Vic.
Guthrie, R 2011, Publishing principles and practice, Sage, London.
Higgs, D 2011, The self-publisher’s marketing guide: how to successfully market your self-published book, Palmer Higgs Investments, Ringwood, Vic.
McPhee, D.J 2016, Keysong, Black Phoenix Publishing Collective, Cannon Hill, Queensland.
McPhee, D.J 2016, Waycaller, Black Phoenix Publishing Collective, Cannon Hill, Queensland.
Taylor, K.J 2016, The price of magic, Black Phoenix Publishing Collective, Cannon Hill, Queensland.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Baverstock, A 2011, The naked author: a guide to self-publishing, Bloomsbury, London.
Baverstock, A 2019, How to market books: the essential guide to maximizing and exploiting all channels to market, 6th edn, Routledge, New York.
Higgs, D 2011, The self-publisher's marketing guide: how to successfully market your self-published book, Palmer Higgs, Ringwood, Vic.
Mackenzie, J 2011, The editor's companion, 2nd ed edn, Cambridge University Press, Australia.
McCormack, T 2011, Book publishing accounting: some basic concepts.
(http://aaupwiki.princeton.edu/index.php/Book_Publishing_Accounting:_Some_Basic_Concepts.)
Laming, S 2009, Breakdown of book costs, BookFinder.com Journal, http://journal.bookfinder.com/2009/03/breakdown-of-book-costs.html.

Student workload expectations

Activity Hours
Directed Study 83.00
Independent Study 82.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
GROUP WORK QUIZ 100 20 25 Aug 2021
CONTRIBUTION TO PROJECT WORK 100 50 22 Oct 2021 (see note 1)
PROJECT PORTFOLIO 100 30 22 Oct 2021

Notes
  1. Students must participate throughout the semester, using online tools. Students are expected to attend occasional, live online tutorials. Participation will be graded in terms of level of engagement, argument and depth of understanding of issues.

Important assessment information

  1. Attendance requirements:
    Students must attend and complete the requirements of the Workplace Health and Safety training program for this course where required.

    External and Online:
    There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus
    It is the students’ responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks.

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    There is no examination for this course.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Deferred and Supplementary examinations will be held in accordance with the Assessment Procedure https://policy.usq.edu.au/documents/14749PL.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.

Other requirements

  1. Students can expect that questions in assessment items in this course may draw upon knowledge and skills that they can reasonably be expected to have acquired before enrolling in the course. This includes knowledge contained in pre-requisite courses and appropriate communication, information literacy, analytical, critical thinking, problem solving or numeracy skills. Students who do not possess such knowledge and skills should not expect to achieve the same grades as those students who do possess them.

  2. Presentation of work to a professional standard is essential in this course. Students must demonstrate a high degree of care and professionalism in planning and execution.

Date printed 21 July 2021