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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

TOU1003 Tourism Management

Semester 1, 2021 On-campus Springfield
Short Description: Tourism Management
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080701 - Tourism
Grading basis : Graded

Staffing

Examiner: Kelly Phelan

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Rationale

Tourism is a complex phenomenon. It is best understood as a form of a trip, a market, an industry, a set of environmental and social impacts, or is it something else? The tourism industry is closely aligned to the hospitality, leisure, events and travel industries and is an exciting and dynamic area to work in.

Synopsis

This course covers topics which include defining what tourism is and the tourism system. It then reviews the development of tourism and tourist destinations before embarking on examining the tourist product and tourist industry. Where would tourism be without marketing? The course then explores market segmentation and then discusses the economic, socio-cultural and environmental impacts which must be considered when planning for tourism and the sustainability of tourism.

Objectives

On successful completion of this course students should be able to:

  1. define what tourism is and the components that make up the tourism system together with related services;
  2. identify the need for sustainable management and marketing of global tourism destinations;
  3. identify and appreciate the socio-cultural, economic and environmental impacts of tourism on various stakeholders;
  4. differentiate tourists on the basis of geographic, socio-demographic and psychographic variables;
  5. appreciate the internal and external nature of influences and motivations on the tourism experience;
  6. demonstrate written communication skills by preparing documents/responses of a professional standard, using correct grammar and spelling.

Topics

Description Weighting(%)
1. Tourism defined 5.00
2. The tourism system and the development of tourism 18.00
3. Tourist destinations and tourism products 18.00
4. The tourism industry 9.00
5. Tourists: market segmentation 9.00
6. Economic, socio-cultural and environmental issues and impacts in tourism 18.00
7. Destination development 9.00
8. Alternative tourism and the sustainable future 14.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (https://omnia.usq.edu.au/textbooks/?year=2021&sem=01&subject1=TOU1003)

Please contact us for alternative purchase options from USQ Bookshop. (https://omnia.usq.edu.au/info/contact/)

Weaver, D & Lawton, L 2014, Tourism management, 5th edn, John Wiley & Sons, Milton, Queensland.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Cassidy, F & Brown, L 2010, 'Determinants of small Pacific Island tourism: a Vanuatu study', Asia Pacific Journal of Tourism Research, vol. 15, no. 2, pp. 143 - 153.
Crouch, GI, Perdue, RR, Timmermans, HJP & Uysal, M (eds) 2004, Consumer psychology of tourism, hospitality and leisure, volume 3, CABI Publishing, Cambridge, Massachusetts.
(available as an ebook.)
Holloway, JC, Humphreys, C & Davidson, R 2020, The business of tourism, 11th edn, Financial Times/Prentice Hall, Harlow, UK.
Please refer to Introductory Book for list of websites.
Tourism Australia - http://www.tourism.australia.com/.
World Tourism Organization, various publications - http://unwto.org/.

Student workload expectations

Activity Hours
Directed Study 70.00
Independent Study 100.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
LOCATE 3 JOURNAL ARTICLES 12 Mar 2021 (see note 1)
ASST 1 - 1500 WD FORMAL REPORT 20 20 18 Mar 2021
ASST 2 - 2500 WD ESSAY 30 30 06 May 2021
OPEN EXAM - ONLINE 50 50 End S1 (see note 2)

Notes
  1. The journal articles will be used in the assignments and are not to be submitted.
  2. This will be an online exam. Students will be provided further instruction regarding the exam by their course examiner via StudyDesk. The examination date will be available via UConnect when the Alternate Assessment Schedule has been released.

Important assessment information

  1. Attendance requirements:
    Online: There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    Due to COVID-19 the requirements for S1 2021 are: To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item.

    Requirements after S1, 2021:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    Due to COVID-19 the requirements for S1 2021 are: To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

    Requirements after S1, 2021:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    Due to COVID-19 the requirements for S1 2021 are: An Open Examination is one in which candidates may have access to any printed or written material and a calculator during the examination.

    Requirements after S1, 2021:
    This is a restricted examination. Candidates are allowed access to specific materials during the examination. The only materials that candidates may use in the examination for this course are
    1. writing materials. These must be non-electronic and free from material which could give the student an unfair advantage in the examination.
    2. an unmarked non-electronic translation dictionary (but not technical dictionary). A student whose first language is not English may take a translation dictionary into the examination room. A translation dictionary with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and may be removed from the candidate's possession until appropriate disciplinary action is completed if found to contain material that could give the candidate an unfair advantage.


  7. Examination period when Deferred/Supplementary examinations will be held:
    Normally Deferred and Supplementary Examinations are held in the next Examination period. In S1 2021 selected courses will pilot an early Deferred and Supplementary Examination period held within 30 business days of results release. The list of courses involved can be found at https://cmsauth.usq.edu.au/current-students/academic/exams/supplementary-and-deferred-assessment.

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at http://www.usq.edu.au/library/referencing.

Date printed 18 June 2021