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TOU2009 Cultural Tourism

Semester 2, 2021 On-campus Springfield
Short Description: Cultural Tourism
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080701 - Tourism
Grading basis : Graded
Version produced : 21 July 2021


Examiner: Anne-Marie Sassenberg

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


Cultural assets are popular attractions for tourists. It is critical that the development of tourism based on valuable cultural assets is appropriate and sustainable. Greater cooperation can occur between the tourism industry and cultural heritage management to deal with this increasing field of the tourism industry. This course aims to help develop the cultural tourism industry in such a way that the interests of major stakeholders and cultural assets are respected. By adopting a cooperative relationship, both the tourism industry and cultural heritage management can achieve the benefits of sustainability.


This course addresses the concepts relating to cultural assets and their use as cultural tourism products. The course focuses on mechanisms through which the tourism industry can use cultural assets in ways that are sustainable and take into consideration the preservation and integrity of the asset, the needs and concerns of the local community, and the viability of the tourism product. Key issues that are covered include the different types and characteristics of cultural assets, the major stakeholders and their values and interests, the relationship between cultural heritage management and tourism, authenticity, commodification, market segments, and sustainable management practices. Wider issues relating to cultural tourism such as globalisation, branding, impacts, ethics, and indigenous involvement are also covered. The course takes a global perspective and considers the use of cultural assets in the context of different cultures and worldviews. Examples and case studies are provided from a number of countries and include assets from the World Heritage list. Students are provided with a framework for assessing and evaluating the use of cultural assets as cultural tourism products, and use this model to evaluate an existing cultural tourism product as part of their assessment.


On successful completion of this course students should be able to:

  1. demonstrate academic and professional literacy skills by understanding the theories and concepts that underpin cultural tourism and applying them in case study situations;
  2. demonstrate ethical research and enquiry skills by analysing the involvement, interests and values of various stakeholders in cultural tourism, including indigenous communities;
  3. demonstrate cultural literacy skills by appreciating the global context of cultural tourism and the need for ethical and sustainable considerations;
  4. demonstrate the ability to solve problems by conducting a comprehensive assessment of a cultural asset and evaluating its use as a cultural tourism product using an audit model;
  5. describe and differentiate cultural tourism markets;
  6. demonstrate effective research and information literacy skills by gathering relevant information from a range of credible sources to develop logical, well-structured arguments.


Description Weighting(%)
1. Setting the context 18.00
2. Cultural assets 19.00
3. Tourism, the tourist and stakeholders 19.00
4. Products 19.00
5. Operationalisation 25.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Du Cros, H & McKercher, B 2015, Cultural tourism, 2nd edn, Routledge, Oxon, UK.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Richards, G (ed.) 2013, Cultural tourism: global and local perspectives, Haworth Hospitality Press, New York.
Sigala, M & Leslie, D (eds) 2005, International cultural tourism: management, implications and cases, Elsevier Butterworth-Heinemann, Oxford, UK.
Smith, MK & Robinson, M (eds) 2006, Cultural tourism in a changing world: politics, participation and (re)presentation, Channel View Publications, Buffalo, New York.
Smith, MK 2016, Issues in cultural tourism studies, 3rd edn, Routledge, Abingdon, UK.
Timothy, DJ 2011, Cultural heritage and tourism: an introduction, Channel View Publications, Bristol, UK.

Student workload expectations

Activity Hours
Assessments 65.00
Directed Study 39.00
Private Study 61.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
FORMATIVE ASSESSMENT 05 Aug 2021 (see note 1)
EXAMINATION 40 40 End S2 (see note 2)

  1. Research and select cultural asset for cultural tourism report.
  2. This is a restricted examination. The total working time for the examination is 2 hours. The examination date will be available via UConnect when the official examination timetable has been released.

Important assessment information

  1. Attendance requirements:
    Online: There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    This is a restricted examination. Candidates are allowed access to specific materials during the examination. The only materials that candidates may use in the examination for this course are:
    1. writing material. These must be non-electronic and free from material which could give the student an unfair advantage in the examination.
    2. an unmarked non-electronic translation dictionary (but not technical dictionary). A student whose first language is not English may take a translation dictionary into the examination room. A translation dictionary with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and may be removed from the candidate's possession until appropriate disciplinary action is completed if found to contain material that could give the candidate an unfair advantage.

  7. Examination period when Deferred/Supplementary examinations will be held:
    Deferred and Supplementary examinations will be held in accordance with the Assessment Procedure

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at

Date printed 21 July 2021