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TOU3010 Event Management

Semester 2, 2021 Online
Short Description: Event Management
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
ASCED code : 080701 - Tourism
Grading basis : Graded
Version produced : 21 July 2021


Examiner: Anne-Marie Sassenberg

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


The event industry is a dynamic and ever changing industry that requires proactive, forward thinking people to work within its field. Events, festivals, meetings and conferences are a multi-billion dollar industry worldwide which generates thousands of jobs. Associated fields are the leisure, hospitality, tourism and travel industries. The course is relevant to students from many different disciplines and many may find this relevant to their work environment or aspirations.


The course looks at the history of events and how it all started. The importance of conceptualizing, planning and staging the event are examined together with the operations and logistics required for it to be a financial and community success. Other topics studied are sponsorship and fundraising, ethics and protocol, risk management, legal issues and finally the staging of the event. This gives you the highlights of what will be covered in this very interesting course which will enable you to meet the practical challenges of this exciting industry. (Formerly TOU2010).


On successful completion of this course students should be able to:

  1. examine the nature of the event industry in a number of settings, including emerging local and international destinations;
  2. appraise planning and operational techniques relating to events;
  3. analyse and evaluate systems and techniques used to organise events in a variety of settings taking into consideration industry standards and ethical issues;
  4. deconstruct an event following the criteria guidelines;
  5. demonstrate the ability to prepare documentation/responses of a professional standard, using correct grammar, spelling and referencing (Harvard AGPS);
  6. demonstrate effective use of the Internet and various other search techniques for relevant information.


Description Weighting(%)
1. Event content 16.00
2. Planning 55.00
3. Event operations and evaluation 17.00
4. Legal, risk and occupational, health and safety management and evaluation 12.00

Text and materials required to be purchased or accessed

ALL textbooks and materials available to be purchased can be sourced from USQ's Online Bookshop (unless otherwise stated). (

Please contact us for alternative purchase options from USQ Bookshop. (

Allen, J, O'Toole, W, Harris, R & McDonnell, I 2011, Festival and special event management, 5th edn, John Wiley & Sons, Milton, Queensland.

Reference materials

Reference materials are materials that, if accessed by students, may improve their knowledge and understanding of the material in the course and enrich their learning experience.
Cassidy, F 2010, 'Exploring the motivations of sport event tourists: the Rugby League World Cup Brisbane, 2008', 9th ANZALS Biennial Conference: Exploring New Ideas and New Directions, 2 - 4 Feb 2010, Brisbane, Queensland, Australia.
Goldblatt, JJ 2014, Special events: creating and sustaining a new world for celebration, 7th edn, John Wiley & Sons, Hoboken, New Jersey.
Hoyle, LH 2012, Event marketing: how to successfully promote events, festivals, conventions and expositions, 2nd edn, John Wiley & Sons, New York.
Hughes, H 2000, Arts, entertainment and tourism, Butterworth-Heinemann, Oxford, UK.
Skinner, B & Rukavina, V 2003, Event sponsorship, John Wiley & Sons, Hoboken, New Jersey.

Student workload expectations

Activity Hours
Assessments 50.00
Directed Study 70.00
Private Study 40.00

Assessment details

Description Marks out of Wtg (%) Due Date Notes
SELECT COUNTRY & EVENT 04 Aug 2021 (see note 1)
RESEARCH PROJECT 1 30 30 17 Aug 2021
RESEARCH PROJECT 2 30 30 05 Oct 2021
EXAMINATION 40 40 End S2 (see note 2)

  1. Select your country and event as soon as possible. As this has 0% weighting, do not submit.
  2. This is a restricted examination. The total working time for the examination is 2 hours. The examination date will be available via UConnect when the official examination timetable has been released.

Important assessment information

  1. Attendance requirements:
    Online: There are no attendance requirements for this course. However, it is the students' responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

    On-campus: It is the students' responsibility to attend and participate appropriately in all activities (such as lectures, tutorials, laboratories and practical work) scheduled for them, and to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.

  2. Requirements for students to complete each assessment item satisfactorily:
    To successfully complete an individual assessment item a student must achieve at least 50% of the marks. (Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.)

  3. Penalties for late submission of required work:
    Students should refer to the Assessment Procedure (point 4.2.4)

  4. Requirements for student to be awarded a passing grade in the course:
    To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.

  5. Method used to combine assessment results to attain final grade:
    The final grades for students will be assigned on the basis of the aggregate of the weighted marks obtained for each of the summative assessment items in the course.

  6. Examination information:
    This is a restricted examination. Candidates are allowed access to specific materials during the examination. The only materials that candidates may use in the examination for this course are:
    1. writing material. These must be non-electronic and free from material which could give the student an unfair advantage in the examination.
    2. an unmarked non-electronic translation dictionary (but not technical dictionary). A student whose first language is not English may take a translation dictionary into the examination room. A translation dictionary with any handwritten notes will not be permitted. Translation dictionaries will be subject to perusal and may be removed from the candidate's possession until appropriate disciplinary action is completed if found to contain material that could give the candidate an unfair advantage

  7. Examination period when Deferred/Supplementary examinations will be held:
    Deferred and Supplementary examinations will be held in accordance with the Assessment Procedure

  8. University Student Policies:
    Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at

Assessment notes

  1. Referencing in assignments:
    Harvard (AGPS) is the referencing system required in this course. Students should use Harvard (AGPS) style in their assignments to format details of the information sources they have cited in their work. The Harvard (AGPS) style to be used is defined by the USQ Library's referencing guide at

Date printed 21 July 2021