|8W Teaching Period 1, 2021 Online|
|Short Description:||Crafting professional pub|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||2021 Grandfather Funding Cl 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||25 February 2021|
Enrolment is not permitted if PCM5000 has been previously completed
The need to plan and produce professional print publications spans most industries, professions and organisations. Publications can inform, instruct, persuade, motivate, remind, encourage, confirm and/or challenge our audiences. Their intent, style, context and readership all differentiate them from academic writing.
In this minicourse the student will learn how to present print information in a highly engaging way. The student will develop skills to engage an audience through the creation of effective, dynamic publications that sell a brand story and deliver value to readers.
Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.
On successful completion of this course students should be able to:
- apply specialist technical knowledge to design a professional communication package suitable to your context, drawing on effective communication and design principles (PCM5000 LO 1, 3);
- apply appropriate technical skills and theory suitable for a professional context and purpose to a specific target audience (PCM5000 LO 1, 3).
|4.||Hooking and keeping an audience||25.00|
Text and materials required to be purchased or accessed
(Honors theses, Western Michigan University.)
Student workload expectations
|Description||Marks out of||Wtg (%)||Due Date||Notes|
|Assessment 1||50||100||26 Feb 2021||(see note 1)|
- The assessment for this minicourse is due 4 weeks after teaching concludes. Students have access to the learning platform for a total of 11 weeks.
Important assessment information
There are no attendance requirements for this course. However, it is the students’ responsibility to study all material provided to them or required to be accessed by them to maximise their chance of meeting the objectives of the course and to be informed of course-related activities and administration.
Requirements for students to complete each assessment item satisfactorily:
To satisfactorily complete an individual assessment item a student must achieve at least 50% of the marks for that item. Depending upon the requirements in Statement 4 below, students may not have to satisfactorily complete each assessment item to receive a passing grade in this course.
Penalties for late submission of required work:
Students should refer to the Assessment Procedure http://policy.usq.edu.au/documents.php?id=14749PL (point 4.2.4)
Requirements for student to be awarded a passing grade in the course:
To be assured of receiving a passing grade a student must achieve at least 50% of the total weighted marks available for the course.
Method used to combine assessment results to attain final grade:
The final grade for the full course will be assigned on the basis of the aggregate of the weighted marks obtained for each mapped minicourse, once all assessments have been successfully undertaken.
There is no examination in this course.
Examination period when Deferred/Supplementary examinations will be held:
There is no examination in this course, there will be no deferred or supplementary examinations.
University Student Policies:
Students should read the USQ policies: Definitions, Assessment and Student Academic Misconduct to avoid actions which might contravene University policies and practices. These policies can be found at http://policy.usq.edu.au.
Referencing in assignments must comply with the Harvard (AGPS) referencing system. This system should be used by students to format details of the information sources they have cited in their work. The Harvard (APGS) style to be used is defined by the USQ library’s referencing guide. This guide can be found at http://www.usq.edu.au/library/referencing.
Evaluation and benchmarking
internal USQ accreditation/reaccreditation processes which include (i) stringent standards in the independent accreditation of its academic programs, (ii) close integration between business and academic planning, and (iii) regular and rigorous review.
There are 4 minicourses at 0.25 credit point that map to 1 full course. To receive credit for this minicourse into the full course, students must successfully pass the assessment. Once all 4 mapped minicourses have been successfully completed, a credit into the full course applies.