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SCA2002 Arts Business: Making and Managing Your Arts Career

Semester 2, 2022 Toowoomba On-campus
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Creative Arts
Student contribution band : 2021 Grandfather Funding Cl 2
Grading basis : Graded
Version produced : 27 June 2022


Examiner: Chris Carter


Creative artists are well-placed to leverage the opportunities offered by disruption, the gig economy and ever-increasing inter-disciplinarily in professional contexts. Navigating an ever-changing commercial, creative and ethical landscape requires entrepreneurial skills and strategies, and an understanding of the nature and practices of the arts sector both nationally and internationally.
Emerging artists and professional community workers must be flexible, adaptable and innovative to build and sustain careers. This course supplements previous courses with knowledge and skill in establishing and sustaining a successful career in the Arts.

This course introduces students to the fundamental principles and procedures for researching, planning, managing and promoting their professional arts practice. The course will engage the creative potential of entrepreneurship, leadership and business management as key features of the course in order to prepare emerging artists to plan for their long-term business acumen for a career in the creative arts. Arts students need to be agile and adaptable to create possibilities in a range of diverse opportunities. In this course students will reflect on how their arts practice can align with other professional areas such as health and wellbeing, and the corporate and education sectors.

Course learning outcomes

  1. Recognise and apply academic and professional literacies through identifying, interpreting and analysing professional and regulatory responsibilities appropriate to their practice.
  2. Develop an industry entry-level competency in pursuing funding and effectively managing the commercial outcomes of their practice.
  3. Apply creativity and innovation in developing a comprehensive understanding of audience to be applied to creating business and marketing plan for leveraging a career in the arts or other professional field.
  4. Demonstrate an understanding of audience, target marketing, leadership and entrepreneurship in arts project management.
  5. Apply sustainable practice conventions to ensure health work/life management.


Description Weighting(%)
1. Establishing an Arts Business: Identifying, interpreting and analysing professional responsibility appropriate to practice. 20.00
2. Obligations in Arts practice: who benefits? Audience and Makers. 20.00
3. Funding for Arts Practice and Projects: where to start! 20.00
4. Arts Project Management: Leadership, roles, obligations and processes. 20.00
5. Healthy work/life management and sustainable practice: Lifelong learning. Approaches to wellness. 20.00

Text and materials required to be purchased or accessed

Le Rossignol, K & Wilson, CR 2015, Freelancing in the Creative Industries, Oxford University Press, England.

Student workload expectations

To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.

Assessment details

Approach Type Description Group
Weighting (%) Course learning outcomes
Assignments Practical Poster Presentation No 20 1,4
Assignments Written Planning document No 30 2,3,4
Assignments Oral Presentation (ind, grp, mltmd) No 50 3,4,5
Date printed 27 June 2022