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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

UEC5011 How do I Price?

8W Teaching Period 4, 2022 Online
Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Business
Student contribution band : Band 4
Grading basis : Graded
Version produced : 27 June 2022

Requisites

Enrolment is not permitted if ECO5000 has been previously completed

Overview

Economic ideas and methodologies significantly influence politics and business. In this minicourse we take your point of view as a manager or aspiring manager, seeking to understand and use the advice of professional economists to effectively develop and implement a simple pricing model as a powerful tool for your profit maximisation.

This minicourse provides a deeper understanding of pricing, including how to apply the conventional economics model in a real-world business context. Students will look at how pricing decisions are made, and learn how to apply these to business.

Please be advised that this minicourse is made up of four parts please see ECO5000 for the full course specification.

Course learning outcomes

On successful completion of this course students should be able to:

  1. demonstrate advanced knowledge and understanding of pricing concepts including market conditions and consumer elasticity of demand (ECO5000 LO3;
  2. generate a profit-maximising pricing solution in response to a current professional context (ECO5000 LO3).

Topics

Description Weighting(%)
1. Demand 25.00
2. Marginal Analysis 25.00
3. Elasticity 25.00
4. Demand and Pricing Decision Impacts 25.00

Text and materials required to be purchased or accessed

There are no texts or materials required for this course.

Assessment details

Description Weighting (%)
Assessment 1 100
Date printed 27 June 2022