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UPC5011 Connecting with audience

8W Teaching Period 5, 2022 Online
Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 27 June 2022


Enrolment is not permitted if PCM5000 has been previously completed


It is important for organisations to effectively engage stakeholders, including both internal and external stakeholders. Therefore effective communicate to colleagues, staff and management is important, as well as understanding how to target your ideal clients, sponsors and shareholders.

This minicourse is designed to help the student understand their audiences, including both internal and external stakeholders. It will investigate how to communicate with colleagues, staff and management, as well as how to target ideal clients, sponsors and shareholders. Students will develop a clear understanding on the starting point of communication, and how to adapt their messages to suit their target audience.

Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.

Course learning outcomes

On successful completion of this course students should be able to:

  1. evaluate target audiences to create specific communication outcomes (PCM5000 LO1, LO5);
  2. apply specialist communication skills to professionally manage effective messages in a variety of context (PCM5000 LO1, LO5).


Description Weighting(%)
1. Understanding your audience 25.00
2. Conducting an audience analysis 25.00
3. Audience strategies 25.00
4. Communicating with content 25.00

Text and materials required to be purchased or accessed

There are no texts or materials required for this course.

Assessment details

Approach Type Description Group
Weighting (%)
Assignments Written Report No 100
Date printed 27 June 2022