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The current and official versions of the course specifications are available on the web at https://www.usq.edu.au/course/specification/current.
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UPC5014 Crafting professional publications

8W Teaching Period 3, 2022 Online
Units : 0.25
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : 2021 Grandfather Funding Cl 1
Grading basis : Graded
Version produced : 29 June 2022

Requisites

Enrolment is not permitted if PCM5000 has been previously completed

Overview

The need to plan and produce professional print publications spans most industries, professions and organisations. Publications can inform, instruct, persuade, motivate, remind, encourage, confirm and/or challenge our audiences. Their intent, style, context and readership all differentiate them from academic writing.

In this minicourse the student will learn how to present print information in a highly engaging way. The student will develop skills to engage an audience through the creation of effective, dynamic publications that sell a brand story and deliver value to readers.

Please be advised that this minicourse is made up of four parts please see PCM5000 for the full course specification.

Course learning outcomes

On successful completion of this course students should be able to:

  1. apply specialist technical knowledge to design a professional communication package suitable to your context, drawing on effective communication and design principles (PCM5000 LO 1, 3);
  2. apply appropriate technical skills and theory suitable for a professional context and purpose to a specific target audience (PCM5000 LO 1, 3).

Topics

Description Weighting(%)
1. Prioritising print 25.00
2. Publication design 25.00
3. Content creation 25.00
4. Hooking and keeping an audience 25.00

Text and materials required to be purchased or accessed

There are no texts or materials required for this course.

Assessment details

Description Weighting (%)
Assessment 1 100
Date printed 29 June 2022