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PDC5411 Marketing ABCs

Units : 0.33
Faculty or Section : Faculty of Business
School or Department : School of Management and Marketing


Pre-requisite: For FBSC Group Students Only

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <//>.


The course highlights the need for managers to view the role of marketing as a vital managerial concern. The importance of a marketing perspective will be highlighted. At the completion of the course students will have an appreciation of the essentials of marketing, and be aware of the interplay between marketing and the other managerial functions of a firm. The crucial role of marketing in contributing to the success of organisations is emphasised.

Course offers

Semester Mode Campus
Full Year, 2011 External