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PDC5412 Keeping Pace with the Customer Revolution

Units : 0.33
Faculty or Section : Faculty of Business
School or Department : School of Management and Marketing


Pre-requisite: For FBSC Group Students Only

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <//>.


The course focuses on the decision making process and aims to highlight the importance of customers to an organisation be they individuals or other organisations. In today's fast paced world, full of instant information and communication options, modern marketers need to be aware of their customers needs and wants and how they are likely to interact with their marketing communications and activities.

Course offers

Semester Mode Campus
Full Year, 2011 External