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PDC5413 Business Success through Marketing Planning

Units : 0.33
Faculty or Section : Faculty of Business
School or Department : School of Management and Marketing


Pre-requisite: For FBSC Group Students Only

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <//>.


The course highlights the need for managers to view the role of marketing as a vital managerial concern. At the completion of the course students will be able to analyse the changing marketing environment, engage in creative market-oriented thinking, and be able to develop a marketing plan that considers the crucial role of marketing in contributing to the success of organisations.

Course offers

Semester Mode Campus
Full Year, 2011 External