USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at //
Please consult the web for updates that may occur during the year.

PRL1002 Principles and Practice of Public Relations

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication


Public Relations* focuses on understanding and developing the relationship between an individual or more often, an organisation, and the "public" or "publics" with which that organisation must effectively co-exist. This course is designed to introduce students to Public Relations, the nature and history of the profession and the theoretical foundations of contemporary public relations practice. Within this framework, topics covered within the course include: definitions of public relations and other key terms and concepts; the identification of internal and external publics; descriptions of core public relations processes; and the tools of public relations. Finally, the student is introduced to programme design encompassing research, goals, objectives, strategies, tools and tactics and evaluation. * Public Relations remains a commonly used term, however, in many ways of business and government terms such as Corporate Communication and Public Affairs are perhaps more frequently used. We have elected to adhere to the more traditional term for the sake of simplicity and effective communication.

Course offers

Semester Mode Campus
Semester 1, 2011 External
Semester 1, 2011 On-campus Toowoomba