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PRL1003 Reputation Management

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication


Increased interest in an organisation's performance is shared by not only shareholders, but also employees, other stakeholders, market and business analysts, the government, competitors, social and charity groups, and especially business and news media. The public relations professional requires knowledge and skills to understand the directions and aspirations of the organisation's internal and external stakeholders, as well as the strategic thinking of the organisation's management' and to bring these together into an overarching reputation management approach. The student will be introduced to the concept of reputation management, will be presented with a process for managing reputation, and will explore a cross section of the specialist areas which constitute the practice of public.

Course offers

Semester Mode Campus
Semester 2, 2011 External
Semester 2, 2011 On-campus Toowoomba