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PRL3001 Public Relations Campaign Development

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication


Public Relations Practice and Techniques provides advanced professional preparation for students in public relations. The course builds on theory and practice taught previously in the major. As public relations professionals, students need to understand salient public relations theories and practices, how public relations strategies originate and their usefulness and shortcomings in explaining, predicting and organising public relations campaigns.

Course offers

Semester Mode Campus
Semester 1, 2011 External
Semester 1, 2011 On-campus Toowoomba