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PRL3003 Public Sector and Public Service Communication

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication


Public service, not-for-profit, social service and community organisations possess unique characteristics which impact on the practice of communication. Communication specialists in these sectors develop programmes and campaigns around a diverse range of areas, including matters in `the public interest', behaviour change programmes, public education, safety initiatives, working for `the social good', and education around issues of legislation or government compliance.

By taking this course, students will learn how the cultures of public service, not-for-profit, social service and community organisations influence the practice of communication. They will be introduced to the different types of communication within the sectors. They will also learn how to apply a range of communication disciplines within the context of these organisations in order to strategically plan and manage effective communication.

Course offers

Semester Mode Campus
Semester 2, 2011 External
Semester 2, 2011 On-campus Toowoomba