USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at //
Please consult the web for updates that may occur during the year.

PRL5004 Professional Communication

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication


Students will be introduced to public relations writing skills including the principles of effective professional/business writing, techniques for persuasive writing, understanding and reaching target publics, organisational perspectives on public relations writing and finding and generating newsworthy information. They will study how to research, write and produce public relations tools including media releases, brochures, newsletters and speeches. The requirements of writing for various mediums and channels, including print, electronic and "new" media will also be covered.

Course offers

Semester Mode Campus
Semester 1, 2011 External