USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at //www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PDC5413 Business Success through Marketing Planning

Units : 0.33
Faculty or Section : Faculty of Business and Law
School or Department : School of Management and Marketing

Requisites

Pre-requisite: For FBSC Group Students Only

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at <//www.usq.edu.au/current-students/support/computing/hardware>.

Synopsis

The course highlights the need for managers to view the role of marketing as a vital managerial concern. At the completion of the course students will be able to analyse the changing marketing environment, engage in creative market-oriented thinking, and be able to develop a marketing plan that considers the crucial role of marketing in contributing to the success of organisations.

Course offers

Semester Mode Campus
Full Year, 2012 External