USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at //
Please consult the web for updates that may occur during the year.

PRL3001 Public Relations Campaign Development

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.
This course should be completed during the student's last year in the program.


Public Relations Campaign Development provides advanced professional preparation for students in public relations. The course builds on theory and practice taught previously in the major. As public relations professionals, students need to understand salient public relations theories and practices, how public relations strategies originate and their usefulness and shortcomings in explaining, predicting and organising public relations campaigns.

Course offers

Semester Mode Campus
Semester 1, 2012 External
Semester 1, 2012 On-campus Toowoomba