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PRL3002 Public Relations Project

Units : 1
Faculty or Section : Faculty of Arts
School or Department : School of Humanities and Communication
Version produced : 21 July 2014


Pre-requisite: PRL2000 or PRL3001

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.
This course should be completed during the student's last year in the program.


This course provides advanced professional preparation for students in the planning of public relations campaigns. The course builds on theory and practice taught previously in the major. The course allows students to initiate an original campaign through the stages of research, planning, implementation and evaluation. Students are directed to develop a public relations campaign that demonstrates a concerted effort to build socially responsible relationships by achieving research based goals through the application of strategic planning and the measurement of outcomes. Fieldwork is designed to stimulate discussion and lateral thinking of public relations objectives.

Course offers

Semester Mode Campus
Semester 1, 2013 External
Semester 2, 2013 External