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MKT1002 Consumer Behaviour

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise


Co-requisite: MKT1001

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //


Consumer behaviour provides students with an understanding of value sought in an exchange (a concept introduced in MKT1001, Introduction to Marketing). This course uses the Customer Value Framework model to facilitate student learning about value from the consumer's perspective. Each week, an aspect of the Customer Value Framework is 'unpacked' and related back to marketing. Students learn how various factors such as: situational contexts, psychological and social influences impact perceptions of value in the exchange in a multitude of markets.

Course offers

Semester Mode Campus
Semester 1, 2015 External
Semester 2, 2015 External
Semester 2, 2015 On-campus Fraser Coast
Semester 2, 2015 On-campus Springfield
Semester 2, 2015 On-campus Toowoomba
Semester 6, 2015 External