USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at //www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT5000 Marketing Management

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise

Other requisites

Computer, e-mail and Internet access: Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect.

Synopsis

This course will provide students with an understanding of the foundation principles and elements of marketing from a management perspective in the context of a global and rapidly changing environment. The course uses a model of critical reflection to allow students to explore and test marketing theory with real world examples. The assessment will require students to arrive at their own construction of marketing through application, critical review and shared discussion.

Course offers

Semester Mode Campus
Semester 2, 2015 On-campus Springfield
Semester 2, 2015 On-campus Toowoomba
Semester 2, 2015 Online
Semester 3, 2015 Online