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MKT8011 Digital Business Management

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise


This course examines the role of digital technologies and their application and integration into business enterprise. The course elaborates on applied social networking to include aspects of searching, publishing, sharing and measurement. The course explores specific applications available to facilitate business innovation in contemporary contexts. The course is framed by a future focussed perspective on the use of digital technologies and tools to measure business performance.

Course offers

Semester Mode Campus
Semester 2, 2015 On-campus Springfield
Semester 2, 2015 On-campus Toowoomba
Semester 2, 2015 Online