USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at //
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PRL1005 Social Media Engagement

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Arts and Communication

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at //


This course examines social media from the practitioners' perspective and the growing influence all platforms within this medium has in corporate communications.

The course teaches an introductory overview of social theory and contemporary social media platforms from an individual and organisational perspective with focus on best practice engagement techniques essential to the modern communications professional.

Course offers

Semester Mode Campus
Semester 2, 2015 On-campus Toowoomba
Semester 2, 2015 Online