USQ LogoCourse specification
The current and official versions of the course specifications are available on the web at //
Please consult the web for updates that may occur during the year.

PRL5004 Professional Communication

Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Arts and Communication

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.


Students will be introduced to management of public relations writing skills including the principles of effective public relations writing and the identification of best practice approaches. They will study how to research target publics and how to write for various mediums and channels, including audio, print, electronic mainstream media, social media, and organisational publications.

Course offers

Semester Mode Campus
Semester 2, 2015 External