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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

ADV1001 Introduction to Advertising

Short Description: Introduction to Advertising
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Arts and Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded
Version produced : 18 February 2019

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course. Students will need to access a variety of advertising forms for study; including print, radio, television and the web.

Synopsis

This course is a foundation course in the Advertising major. It introduces students to a broad range of theories associated with advertising and invites them to engage with advertising and its roles through analysis.

Course offers

Semester Mode Campus
Semester 1, 2019 On-campus Springfield
Semester 1, 2019 On-campus Toowoomba
Semester 1, 2019 Online
Semester 3, 2019 Online