ADV2000 Advertising, Regulation and Ethics
|Short Description:||Advertising Regulation&Ethics|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Arts and Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||16 February 2019|
Students will require access to e-mail and have internet access to UConnect for this course.
This course is a second-level course in the Advertising major. It introduces students to important concepts for the profession of advertising. Students will engage with concepts relating to the ethical practice and cultural appropriateness of advertising, and discuss the implications of advertising from a personal, social, political and corporate perspective. Different modes of regulation of advertising will be discussed including self-regulation, industry-regulation, and external-regulation.