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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

ADV2000 Advertising, Regulation and Ethics

Short Description: Advertising Regulation&Ethics
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Arts and Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded
Version produced : 16 February 2019

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Synopsis

This course is a second-level course in the Advertising major. It introduces students to important concepts for the profession of advertising. Students will engage with concepts relating to the ethical practice and cultural appropriateness of advertising, and discuss the implications of advertising from a personal, social, political and corporate perspective. Different modes of regulation of advertising will be discussed including self-regulation, industry-regulation, and external-regulation.

Course offers

Semester Mode Campus
Semester 1, 2019 On-campus Toowoomba
Semester 1, 2019 Online