MKT2001 Marketing Communications
|Short Description:||Marketing Communications|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Management and Enterprise|
|Student contribution band :||Band 3|
|ASCED code :||080599 - Sales and Marketing not elsewh|
|Grading basis :||Graded|
|Version produced :||29 January 2020|
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
This course addresses the marketing communication elements of the marketing mix. The focus is upon developing an integrated marketing communication mix which presents a clear and consistent message to the marketing organisation's customer base. The various elements in the integrated marketing communications mix that include advertising, sales promotion, public relations, personal selling, direct marketing and internet marketing are examined. In this course, students will learn how to develop, implement and evaluate marketing communication plans.