MKT2014 Global Marketing Channels
|Short Description:||Global Marketing Channels|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Management and Enterprise|
|Student contribution band :||Band 3|
|ASCED code :||080505 - Marketing|
|Grading basis :||Graded|
|Version produced :||22 March 2019|
Enrolment is not permitted in MKT2014 if MKT2002 and MKT2004 have been previously completed.
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
In this course we introduce the complexities of international trade, production and value chains that are common in modern business. At the conclusion of this course students will be able to understand the nuances of global business through value chain analysis. In particular, an introduction to traditional and non-traditional value chains and the complexities of cultural, legal and political influences will assist students in their strategic marketing planning decisions.