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Please consult the web for updates that may occur during the year.

MKT2014 Global Marketing Channels

Short Description: Global Marketing Channels
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080505 - Marketing
Grading basis : Graded


Enrolment is not permitted in MKT2014 if MKT2002 and MKT2004 have been previously completed.

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at


In this course we introduce the complexities of international trade, production and value chains that are common in modern business. At the conclusion of this course students will be able to understand the nuances of global business through value chain analysis. In particular, an introduction to traditional and non-traditional value chains and the complexities of cultural, legal and political influences will assist students in their strategic marketing planning decisions.

Course offers

Semester Mode Campus
Semester 2, 2019 On-campus Springfield
Semester 2, 2019 On-campus Toowoomba
Semester 2, 2019 Online