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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT3008 Marketing Project

Short Description: Marketing Project
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080505 - Marketing
Grading basis : Graded
Version produced : 25 March 2019

Requisites

Pre-requisite: MKT1001
Co-requisite: MKT3001 or CMS3009 or PRL3012 or PRL2012

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Synopsis

This course seeks to explore at an advanced level the intersection between theory and practice as it relates to the discipline area of marketing. Students will work with pseudo clients to define business issues in terms of marketing problems. Students will be required to conduct secondary research, analyse data and to apply theoretical frameworks to propose solutions for the marketing problems identified.

Course offers

Semester Mode Campus
Semester 1, 2019 On-campus Springfield
Semester 1, 2019 On-campus Toowoomba
Semester 1, 2019 Online
Semester 2, 2019 On-campus Springfield
Semester 2, 2019 On-campus Toowoomba
Semester 2, 2019 Online
Semester 3, 2019 Online