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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT5000 Marketing Management

Short Description: Marketing Management
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080505 - Marketing
Grading basis : Graded
Version produced : 19 April 2019

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Synopsis

This course will provide students with an understanding of the foundation principles and elements of marketing from a management perspective in the context of a global and rapidly changing environment. The course uses a model of critical thinking and reflection to allow students to explore and test marketing theory with real world examples. The assessment will require students to arrive at their own construction of marketing through critical review, shared discussion and application.

Course offers

Semester Mode Campus
Semester 2, 2019 On-campus Springfield
Semester 2, 2019 On-campus Toowoomba
Semester 2, 2019 Online
Semester 3, 2019 Online