MKT8011 Digital Marketing
|Short Description:||Digital Marketing|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Management and Enterprise|
|Student contribution band :||Band 3|
|ASCED code :||080399 - Business Mgt not classified|
|Grading basis :||Graded|
|Version produced :||20 April 2019|
Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.
This course is about the role of digital technologies and their application in marketing. It begins by exploring the impact of technology on the human condition. It investigates theories and concepts related to linear and non-linear marketing approaches. The course elaborates on content, relationship and context marketing. It examines some of the main issues related to social media, SEO, mobile, wearable technologies, virtual reality, 3D printing, gaming, IoT, cloud computing, beacons, automation such as hubspot, big data and analytics.