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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

MKT8011 Digital Marketing

Short Description: Digital Marketing
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Management and Enterprise
Student contribution band : Band 3
ASCED code : 080399 - Business Mgt not classified
Grading basis : Graded
Version produced : 23 February 2019

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Synopsis

This course is about the role of digital technologies and their application in marketing. It begins by exploring the impact of technology on the human condition. It investigates theories and concepts related to linear and non-linear marketing approaches. The course elaborates on content, relationship and context marketing. It examines some of the main issues related to social media, SEO, mobile, wearable technologies, virtual reality, 3D printing, gaming, IoT, cloud computing, beacons, automation such as hubspot, big data and analytics.

Course offers

Semester Mode Campus
Semester 2, 2019 On-campus Toowoomba
Semester 2, 2019 Online