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PCM5100 Communication Demographics

Short Description: Communication Demographics
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Arts and Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded
Version produced : 22 February 2019


Students in this course develop competency and skills in identifying and analysing audiences. They are provided with opportunities to improve their professional communications with technical and non-technical audiences, and to tailor their professional content to a range of different publication platforms. An important aspect of this course is students' development of knowledge related to audience demographics, size, and attitudes, and the ethical use of this information in specific professional contexts.

Course offers

Semester Mode Campus
Semester 1, 2019 Online