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PRL1002 Principles and Practice of Public Relations

Short Description: Principle & Prac Pub Relations
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 3
ASCED code : 080509 - Public Relations
Grading basis : Graded

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.


This course is designed to provide students with a sound foundation of knowledge on the nature of public relations including development of skills in the design and development of public relations campaigns. Topics covered within this foundation public relations course include: definitions of public relations and other key terms and concepts; the identification of internal and external publics; descriptions of core public relations processes; and the tools of public relations. The student is also introduced to programme design encompassing research, goals, objectives, strategies, tools and tactics and evaluation. Upon successful completion of the course students should be well positioned to continue with the public relations major with a sound foundation in the academic and discipline (or industry) skills required.

Course offers

Semester Mode Campus
Semester 1, 2019 On-campus Springfield
Semester 1, 2019 On-campus Toowoomba
Semester 1, 2019 Online