PRL2003 Writing for Public Relations
|Short Description:||Writing for Public Relations|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 3|
|ASCED code :||080509 - Public Relations|
|Grading basis :||Graded|
|Version produced :||20 March 2019|
While there are no pre-requisites for this course, it is strongly advised that students who are pursuing a career in Public Relations also undertake JRN1020 Journalism Practice. Students in the Bachelor of Communication should complete JRN1000 Introduction to Journalism BEFORE taking this course.
Students will require access to e-mail and have internet access to UConnect for this course.
Students will be introduced to the basics of public relations writing including the concepts of good writing, techniques for persuasive writing and finding and generating newsworthy information. They will study how to write media releases for the print and electronic media, feature articles, backgrounders, brochures, newsletters and speeches. The major emphasis of the course is on developing practical public relations skills.