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The current and official versions of the course specifications are available on the web at http://www.usq.edu.au/course/specification/current.
Please consult the web for updates that may occur during the year.

PRL2012 Public Relations Research Methods

Short Description: Public Relations Rsch Mthds
Units : 1
Faculty or Section : Faculty of Business, Education, Law and Arts
School or Department : School of Humanities & Communication
Student contribution band : Band 1
ASCED code : 100700 - Communication & Media Studies
Grading basis : Graded
Version produced : 20 March 2019

Requisites

Students who have completed PRL3012 are not permitted to enrol in PRL2012.

Other requisites

Students will require access to e-mail and have internet access to UConnect for this course.

Synopsis

Public relations research projects require variously a range of methods, both qualitative and quantitative. The researcher needs to be able to identify a research problem, decide on research objectives and select appropriate method/s to carry out the research. This course examines, from both practical and critical perspectives, a range of qualitative and quantitative research methods relevant to professional needs in the public relations field. These methods include focus groups, content analysis, in-depth interview and survey methods.

Course offers

Semester Mode Campus
Semester 2, 2019 Online
Semester 3, 2019 Online