PRL2012 Public Relations Research Methods
|Short Description:||Public Relations Rsch Mthds|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 1|
|ASCED code :||100700 - Communication & Media Studies|
|Grading basis :||Graded|
|Version produced :||24 February 2019|
Students who have completed PRL3012 are not permitted to enrol in PRL2012.
Students will require access to e-mail and have internet access to UConnect for this course.
Public relations research projects require variously a range of methods, both qualitative and quantitative. The researcher needs to be able to identify a research problem, decide on research objectives and select appropriate method/s to carry out the research. This course examines, from both practical and critical perspectives, a range of qualitative and quantitative research methods relevant to professional needs in the public relations field. These methods include focus groups, content analysis, in-depth interview and survey methods.