PRL5002 Strategic Issues and Crisis Management
|Short Description:||Strategic Issue & Crisis Man't|
|Faculty or Section :||Faculty of Business, Education, Law and Arts|
|School or Department :||School of Humanities & Communication|
|Student contribution band :||Band 3|
|ASCED code :||080509 - Public Relations|
|Grading basis :||Graded|
|Version produced :||20 March 2019|
Students will require access to e-mail and have internet access to UConnect for this course.
This course assumes the management perspective that when organizations are faced with an issue either accidental or intentional that significantly disrupts normal operations, effective communication is essential. Students will be made aware of potential issues affecting the public and private sectors and required to develop their individual skills in planning and implementing communication management strategies which reflect their ability to adapt to specific workplace needs. In their efforts to minimise risks and to deal with them students will examine risk identification, advance preparation, environmental surveillance, crisis management planning, and evaluation. At all times students will be encouraged to develop a commitment to ethical and responsible practices as part of the on-going development of effective issues management strategies and to develop appropriate communication policies used to facilitate issues management plans.
|Semester 2, 2019||Online|